Brand
Identity, voice and systems that scale.
Designing with AI without losing your voice
Generators are fast at making something. Your job is still deciding what's right. A working method for keeping taste in the loop.
Midjourney
Image generator known for strong aesthetic defaults, style control and painterly or cinematic results.
Variable fonts, explained for people who ship
One file, every weight and width in between. What variable fonts actually change for performance, responsive type and motion.
Adobe Firefly
Adobe's generative models for images, vectors and video, built into Photoshop, Illustrator and the Firefly web app.
The Futur
Brand strategy, logo design, pricing and the business side of being a designer.
Colour systems that survive dark mode
Inverting your palette isn't a dark theme. Build colour as roles and tokens so both themes stay readable and on-brand.
Writing a design case study people finish reading
Hiring managers skim. Structure your case study so the skim tells the whole story and the detail rewards anyone who stays.
Review type at its real size
Zoomed-in canvases lie. Check body text on the actual device before you sign off.
Ideogram
Image generator that handles readable text inside images well, useful for posters and typographic concepts.
Recraft
Generates vector graphics and brand-consistent images, with style sets you can reuse across a project.
Inkscape
Free, open-source vector editor for illustration, icons, diagrams and anything that should scale cleanly.