Adobe MAX, the conference where Adobe usually saves its biggest Creative Cloud and Firefly announcements, takes place from 10 to 12 November 2026 in Miami Beach, Florida. Pre-conference training runs on 8 and 9 November, and you can also attend online.
Sneaks gets a new host
Actor Terry Crews will host MAX Sneaks, the session where Adobe engineers show early experiments that may or may not become real features. It's often the most fun part of the event, and a decent preview of where the tools are heading.
What to expect
Adobe hasn't published its announcement list, and we won't guess at it. This year the company has been expanding its AI creative agent across Firefly and Creative Cloud apps, so expect that to feature heavily.
Should you go?
- Students, educators, non-profit and government staff get lower rates, and early registration is cheaper.
- If budget is tight, the online sessions and the keynote recordings cover most of what matters.
We'll publish a plain-English roundup of everything that matters to working designers the week of the event.
Sources
This story is our summary of reporting by Adobe MAX. Read the original for full detail.
