Mountains have always been a branding shortcut for strength and adventure. Think of The North Face's nod to Half Dome or Patagonia's Fitz Roy skyline. In 2026 the shortcut is back in a big way.
This year's peaks
- **Alpes 2030 Winter Olympics**: converging lines that form a summit, coloured in the pinks and reds of alpine glow at sunrise and sunset.
- **Vermont tourism**: a hand-lettered wordmark where the m traces Camel's Hump and a moon sits in the o.
- **Utah Mammoth**: the NHL team's crest folds the Wasatch range and the shape of the state into a crown.
The lesson: be specific
The marks that work point at a real, nameable mountain. Toblerone shows the other side: when production moved partly out of Switzerland, it had to drop the Matterhorn for a generic peak, and the logo lost some of its story.
There's a wider point too. As AI fills feeds with interchangeable imagery, a reference people can actually visit, photograph and recognise carries more weight than a pretty triangle.
Try it
If your brief calls for a landscape motif, start from a real place the client cares about. Sketch its actual silhouette before you simplify it.
Sources
This story is our summary of reporting by Creative Bloq. Read the original for full detail.